There is a military saying, when faced with a discrepancy between the map and the terrain, trust the terrain!
In a similar way, when faced with a discrepancy between what a company offers and what the customers want, trust the customers!
According to Utility Dive 71 of Fortune 100 companies and 215 of the Fortune 500 have now defined targets for clean energy or sustainable energy. Many of them seems very determined to achieve their targets.